We all know Genius here on YouTube with their iconic yellow branding and their one on one sit-downs with the world’s biggest artists but the company also has a WILD come-up story and a few crazy dudes who built this digital media empire. Previous to 2009, there was no outlet to explain or give deeper context to song lyrics. It was a conversation about Cam’ron’s song Family Ties and a debate over the line “80 holes in your shirt, there: you own Jamaican clothes” which jump-started it all. By the end of December 2013, 1.5 million people were visiting the site daily. Soon would come a massive funding push to take the company to the next level but it wasn’t a journey without chaos, controversy, and even some casualties… it actually reminds me of the Facebook movie. So much drama goes on behind the scenes for these digital pioneers.
About The Author
Jonathan P-Wright is a freelance writer for multiple mainstream media outlets and Chief Visionary Officer of RADIOPUSHERS and RESULTSANDNOHYPE Magazine.
April 27, 2021
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